For a business to become a success, there are many factors to consider, including risk assessment, creating a strong investment plan and designing an engaging logo. Yet, at the core of all these important factors is the name of the company. The name determines how easy it is for clients to remember your brand and how they perceive your business. It is crucial to choose a simple name consisting of no more than 10 characters, which is unique and not associated with existing brands. If your goal is to expand into international markets, you must consider pronunciation and cultural values. Choosing a name is a crucial process that requires time and effort.
Below are some basic ways to create a great company name:
- Geographical locations: Use the name of a lake, mountain, or landmark, as this will convey a sense of grandeur and sublimity.
- Owner’s name: Connect to a personal brand by using the name or surname of the business owner. However, keep in mind that if your company is associated with any negative perception, it may impact the investors’ trust in the entrepreneur.
- Creative names: Use nicknames, funny words or unique words to make your company name stand out from competitors.
- Natural objects and phenomena: Use names of natural objects or phenomena, such as diamond, rainbow, or sun, to evoke feelings of beauty and eternity.
- Repetition of consonants: Use repetitive sounds in your company name to create an unforgettable, unique and simple brand name, like KitKat, Kitekat, or Tic-Tac.
- Acronyms and abbreviations: Use the first letters of a long name to create a simple and interesting abbreviation.
- Word combinations: Create a unique and informative name by merging two words or parts of words, such as MasterCard and Euronews.
- Titles: Use titles like president, emperors or governors for your brand name.
- Common nouns: For small outlets or shops, choose any simple and recognizable name that is not necessarily related to your business activity.
- Historical or mythological names: Consider using an interesting historical or mythological name like Alibaba for your company name.
If you find it difficult to come up with a unique name on your own, try using Turbologo, a company name generator. It will help you generate a list of unregistered names in seconds based on your requirements. However, choosing a name is still a crucial process. Gather a team with a diverse range of backgrounds and experiences to decide on the most suitable name.
In conclusion, choosing the right name for your business is essential as a high percentage of your success depends on it. Your company name should be short, memorable, unique, and original. There are many ways to create a great company name. Consider using the company name generator, Turbologo, if you find it difficult.